I'm Starting a Food Blog for Real This Time...

Why can't I write? I have so much to say. I read and talk and think about FOOD all day.... I have attempted a blog twice before and failed miserably. Third times' a charm, right? Something keeps me from just buckling down and writing. Too much pressure to be the best? (Possibly) Well, I know I need to do it, not only for myself, but for my future career. I'm working in Social Media Marketing at the moment, and my boss suggested it woudl be a helpful  exercise for me to create my own blog, then use social media to market it. Genius...